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Many golfers focus mostly on clubheads (loft, face design, materials) and may under appreciate just how much the shaft influences feel, ball flight, forgiveness, consistency, and overall performance. The golf shaft is the engine of the club: it mediates the forces between your hands and the head, and subtle changes in stiffness, torque, weight, and […]

Mastering Putting Strength: Training, Awareness, and the Role of the Right Putter

While full-power swings may capture attention with power and spectacle, it’s putting strength—the subtle art of controlling distance and pace—that decides more rounds than any drive ever will. Understanding how to manage putting strength requires more than a steady hand; it demands awareness, practice, and the right equipment. Let’s take a closer look: The Nuances […]

Why Grip Matters In Putting

Putting is often referred to as the “game within the game.” While driving and iron play get most of the attention, it is on the green where championships are won or lost. At the heart of consistent putting lies the grip: how you hold the putter and control its movement. The grip is the only […]

The Psychology of Putting: Developing the Putter's Mindset

In golf, no stroke is quite as revealing, or as maddening, as the putt. It is a miniature battlefield of precision and poise, where success is measured not by brute strength or swing speed, but by clarity of mind, emotional control, and precision. Many golfers have experienced the cruel paradox of sinking a 30-footer under […]

Beyond Zero-Torque and Face-Balanced: Introduction to Swing-Balanced Putters

When it comes to golf equipment, especially in the competitive realm of putting, a few buzzwords have become almost religious mantras over the past few years: zero-torque, face-balanced, and center of gravity alignment. These terms are plastered across product pages, whispered on putting greens, and endlessly repeated in marketing campaigns. But it’s 2025, and many […]

What Does Zero Torque Mean in Putting?

In golf, precision is everything. Nowhere is this more evident than in putting, the fine art of rolling the ball with control, touch, and alignment. While drivers and irons often get the spotlight for distance and power, the putter is arguably the most critical club in the bag. One of the latest innovations generating buzz […]