Paid to Play Is Common.
Chosen to Compete Is Rare.
On tour, visibility is paid to play.
Millions are spent each year to put equipment in players’ bags.
BGT is in play because it performs.
When equipment is adopted without financial incentive, it signals genuine performance validation. The product has earned its position based on results not contracts.
Our approach: We don’t pay for tour placement.
We let performance earn its position.
Locker Room Trust
Tour players talk. Equipment that survives inside competitive environments without endorsement backing carries a different level of credibility.
Fitter Confidence
Fitters are measured by outcomes. Knowing a product is chosen by professionals—without obligation—reinforces fitting recommendations and builds trust with golfers.
Product‑Focused Investment
Resources are directed toward engineering and manufacturing rather than endorsement contracts—keeping the emphasis on performance.
