swing balance technology
The Simple Idea Behind Principal Axis® Technology
Most putters are described by how they balance when they're sitting still—face balanced, toe hang, or somewhere in between. But you don't putt with the club sitting still. You swing it.
We call this Swing Balance™—the simple idea behind Principal Axis® technology.
By controlling how the shaft, head shape and mass work together, Paradox influences how the putter wants to rotate throughout the stroke—reducing unwanted face rotation and making it easier to return square at impact.
That’s also why Paradox looks different. Its geometry allows us to position mass where traditional putter designs cannot.
The shape is the technology.
